The Ultimate Power Move in PRM and TCMA
- Seamless Partner Management: From onboarding to training and performance, manage it all in one place.
- Accelerate Growth: Grow your program without worrying about having to pay more for your portal.
- Industry-leading TCMA: With two decades of industry experience, ZiftONE was built and is supported by people who understand your program’s pain points.
- Greater Efficiency: Manage and Simplify the flow of leads from marketing to sales. Choose ZiftONE and lead the market with confidence and innovation.
The only platform for all members of the ecosystem
- Multi-tenant: Platform for multiple vendors. ZiftONE suppliers show up automatically.
- Single platform: Select your vendors and have a single platform to manage them all.
- Efficient optimized multi-vendor marketing: Select marketing materials and use AI functionality to build campaigns.
- Multi-vendor deal registration: Register deals with one click across all selected vendors.
All professional services offers on a single platform
- Platform Agnostic: Expertise & support across any SaaS Sales & Marketing automation platform.
- Extensive Marketing Professional Service Opportunities: Marketing, channel and go-to-market strategy & partner growth plans.
- Channel Program Design: Optimize your routes to market and channel program and updates.
- Partner Demand Generation: Creation and execution of marketing materials and campaigns to grow your business.
- Staff Augmentation: Temporary or permanent resources to supplement your team, when you need it most.
- Develop Additional Revenue Streams: Participating agencies can package ZiftONE with their professional services to grow their agency business profitably.
Beta: Become an early adopter
Feeling like just another number with your current provider?
We provide you with the building blocks to bring your channel vision to life with immersive experiences — fast and without issues.
20%
Increase in dealer sales
28%
Increase in partner deal registration
47%
Increase in partner engagement
53%
Increase in partner retention rates
Leadership Team
Unifyr’s vision is clear: collaborate with organizations to expand their reach, revenue and profit. We empower suppliers, partners and agencies by simplyifyong the complexities of the channel ecosystem.
With deep industry knowledge and a commitment to driving results, the Unifyr leadership team ensures the company remains at the forefront of innovation, delivering lasting value to its clients.
Tobias Hartmann
Chief Executive Officer
As CEO, Tobi is the driving force behind Unifyr’s strategic vision and mission to deliver easy, integrated solutions that provide everything needed to build and grow a profitable channel program. With more than two decades of experience in the technology industry, Tobi has led and scaled software and SaaS companies around the globe. Prior to joining Unifyr, he served as CEO of Corsearch, building the company into the leader in brand risk and performance. He also held leadership roles at Karnov Group and Lexis Nexis. Tobi is a German and American national and holds masters degrees from the University of Pittsburgh and the University of Augsburg.
Sayoung Jung
Head of Strategy & COO
Sayoung has been working with private and public companies in both the US and Europe for nearly 25 years in shaping strategic direction, driving corporate development and managing integrations and divestitures. In addition to being Unifyr’s Head of Strategy and COO, she is also an Operating Executive at Investcorp Technology Partners. Prior to joining Unifyr, Sayoung held various senior leadership positions at Ageras Group, an Investcorp Technology Partners portfolio company, AstraZeneca and Scapa Group Sayoung was also an investment banker in both the New York and London offices for Barclays Capital and Lehman Brothers. Sayoung holds an undergraduate degree in Economics from Hunter College in New York City.
Adrian Muniz
Chief Financial Officer
Adrian brings more than 25 years of finance, legal, HR, M&A and fundraising experience to the Unifyr team. Most recently, Adrian worked with Capitol Canary and before that with Logi Analytics, where he spent 12 years helping lead the company to significant ARR and profitability growth, subsequently helping lead the acquisition of Logi Analytics by Insight Software in April 2021. Adrian also held leadership positions at e-Security, Inc., Brabeion Software, and Icarus Corporation, among others. He is a CPA as well as a Charter Global Management Accountant (CGMA) and a previous winner of the Emerging Growth CFO of the Year award from the Greater Washington Area Technology Council. Adrian holds a Business Administration degree with a concentration in Finance/Accounting from The Catholic University of PR.
Lionel Farr
Founder & Chief Technology Officer
Lionel has a passion for new technology and a strong background in building and leading agile software development teams. As Unifyr’s Chief Technology Officer, he is responsible for the development of all Unifyr technologies, products and services. Before founding Zift Solutions, he served as Senior Engineer at DoubleClick where he played a key role in a major product redesign to ensure quality and scalability for such online giants as eBay, AOL and Orbitz. Prior to DoubleClick, Lionel spent more than three years as a Senior Engineer and Developer for IBM. He holds a BS in Computer Science from James Madison University.
Cosmo Mariano
Chief Customer Officer
As Unifyr’s Chief Customer Officer, Cosmo is responsible for unifying the Customer Operations Team by combining Professional Services, Customer Success, and Customer Support. With a background in design thinking, Cosmo brings a fresh perspective to customer experience and value delivery. He is a seasoned executive with over two decades of experience scaling and transforming technology companies for success in mainstream markets. Before joining Unifyr, he was the Vice President of Services at UberFlip Software. Cosmo is a foodie that likes to cook as well as eat! He also enjoys video production for storytelling, education, and social media, buying and never playing guitars, skiing, golfing, and walking.
Laura Crawford
Chief People Officer
As Chief People Officer, Laura is driven by helping people and companies work together to excel. Laura has an extensive background in all aspects of HR, particularly in organizations that are undergoing business transformation and evolution. Laura is committed to fostering the power of people to drive superior performance. In her first year at Unifyr, she worked tirelessly with the management team to create the Unifyr Employee Value Proposition and define job roles, responsibilities, and competencies across the organization. Laura fervently believes that fueling our human innate curiosity through professional development is critical for employee engagement and enables the organization’s capability to scale and grow. She has successfully leveraged the expertise of members of each functional area to take Unifyr’s Professional Development to the next level, focusing on increasing business acumen across the organization. In her recruitment mandate, Laura has established relationships with entities that enable Unifyr to compliantly hire talent across the globe from a variety of backgrounds, leading to a robust and diverse roster. Laura earned her bachelor’s degree at Franklin and Marshall College and her MBA from Meredith College, along with having her Professional in Human Resources and HRCI Certifications.
