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Run campaigns through partners.

Give partners ready-to-use, co-brandable campaigns and simple tools for email and social. Track participation, leads and results in Unifyr.

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What is channel marketing software?

Channel marketing software puts a vendor's campaigns in the hands of the partners who sell for it. One team builds it once, and every partner launches it under their own brand.

The leads each campaign captures attribute to the partner who ran it, which is what separates this from marketing that merely reaches partners.

A campaign is a kit rather than a file: the emails, the landing page and the assets that belong to them, carrying the partner's own logo and contact details out to the recipient. Editing it at the vendor's end corrects every copy a partner has already launched.

Full definition

Personalize campaigns without losing control

Unifyr adds each partner's logo, colors and sender details to the campaign. You choose what they can edit and keep essential brand content locked.

  • Apply partner branding automatically
  • Protect required copy and disclosures
  • Set exactly what partners can edit

Use the same campaign wherever you want

Partners can run the same campaign across email, social and a hosted landing page. They choose the channels, and Unifyr takes care of the schedule.

  • Email, social and a landing page in one
  • The partner picks what to switch on
  • Leads captured under the partner's brand

Campaign IQ suggests the next campaign for each partner

Campaign IQ filters on industry, market size and stage, scores what is left, and puts a shortlist in front of the partner.

  • A shortlist per partner, not a catalogue
  • By industry, market size and stage
  • Copy adapted to their language and market

Partners customise the collateral inside your limits

Your team builds emails, landing pages and microsites in a drag-and-drop editor; a partner opens My Collateral, presses Customise and changes only what you left editable.

  • No developer and no design team
  • Build once, enable the whole channel
  • Brand elements stay locked

Resource-light partners still run campaigns

Not every partner can market on its own. Social syndication, agency services and co-brandable content let even resource-light partners run campaigns.

  • Tap into social media syndication
  • Access marketing service agencies
  • Co-brand your digital content

Leads land where your rules send them

Forms on the partner's landing pages capture the lead and your rules route it. What lands in Manage Deals carries the partner, the value and the campaign it came from.

See which partners ran which campaigns

Build more of the assets partners run

Program Success reads engagement across the whole partner base, from campaigns engaged to assets customised, beside the pipeline those campaigns sourced.

  • Partner activity feeds the built-in reports
  • Share performance a partner can act on
  • Put budget behind the assets that convert
4×
growth in channel-influenced revenue
Cvent
3×
partner user adoption
Cvent
40%
of total channel leads in peak months
SAS

Within 14 months of launch, SAS partners were generating as many leads in Unifyr as were being generated by SAS themselves. This has helped scale growth and efficiency at SAS, a leader in trusted Data and AI solutions.

Stephen Yeo, Global Channel Marketing Director, SAS

What marketing asks before partners send its campaigns

What is through-channel marketing automation?
Through-channel marketing automation, or TCMA, is software for running marketing through your partners rather than only to them. You build campaigns centrally, partners launch them under their own brand, and you keep the brand controls and the reporting. Read the full definition.
What is partner marketing software?
Also called partner marketing automation, it gives a channel program one place to build campaigns, distribute them to partners, co-brand them automatically, and measure what came back. It covers the marketing half of partner relationship management, so it sits alongside deal registration, MDF, and a partner portal. More on partner marketing automation.
What is partner marketing?
Joint demand generation between a company and the partners who sell or service its product: resellers, agencies, distributors, and technology partners. It covers campaigns the two run together and campaigns the partner runs alone, under their own name. More on partnership marketing.
Is channel marketing different from partner marketing?
The difference is largely vocabulary. Channel marketing is the older term, describing marketing through a distribution channel of resellers and distributors. Partner marketing reaches wider, taking in technology and referral partners who never resell anything. One platform serves both. More on channel marketing.
Do our partners need their own marketing team?
No. Campaigns are built centrally and co-branded automatically, so the partner chooses one and clicks launch, and a multi-channel campaign goes out under their own name.
Can we control brand consistency?
Yes. Your team defines what's editable and what stays fixed. Logos, clear space, and mandatory disclosures can be locked, while partners still personalize the parts that matter for their market. One template produces hundreds of on-brand, co-branded variants.
Where do the generated leads go?
Wherever your rules send them: the partner's funnel, your CRM, or both. Forms on partner landing pages capture leads and route them automatically based on the rules you define, so nothing gets lost in the long tail.
Which channels are supported?
A campaign carries its activities by type (email, social media, collateral, web plugins, workflows and custom activities), and a partner activates the ones that suit them from the single campaign record. Browsing campaigns filters by activity type, so a partner who only wants to send email never opens the rest.
How do we report what the channel contributed?
Campaign Highlights reports it channel-wide and filters by date, region, country or partner group, and the Attribution screen names the accounts partner campaigns closed. Each partner reads the same activity from their own side, so there is no reconciliation step before a review.
How does Campaign IQ decide what to suggest?
Campaign IQ recommends the next sensible campaign for each partner, filtering on industry, market size, and campaign stage. Content generation then adapts subject lines, post copy, and landing-page copy to the partner's language and market.

What campaigns run on

Bring a campaign and we will co-brand it live

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